Axel Hoehnke

Current

Managing Director Germany at Improve Digital
Co Founder Hamburg at MobileMonday
Managing Partner at sembassy gmbh

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Past

Atlas Publisher Sales Germany at Microsoft
Sales & Business Development at Icon Medialab
Director E- & M-Business at Elisa Group

Sales Director at Thomson Multimedia
Director Field Sales at Premiere
Manager New Business at Mars

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3 more...

Education

Christian-Albrechts-Universität zu Kiel

Recommended

5 people have recommended Axel

Connections

360 connections

Industry

Management Consulting

Websites

Axel Hoehnke’s Summary

It´s my passion and profession to help technology driven companies to enter the German / European market and turn the beauty of technology into solid revenue streams. I am in Digital Media since 1994, Mobile Services since 1999 and Targeting Technology since 2002.

Professional Experience: Management positions at Software [Microsoft], Content [Bertelsmann] and Infrastructure [Thomson, Elisa] plus a solid background in Fast Moving Consumer Goods [Mars]. I contribute "pro bono" to the mobile community.

Axel Hoehnke’s Specialties:

» Extensive Sector Experience and C-level contacts in Telecommunications, Internet and Media Communities
» Strong understanding of and interest in the impact of internet technologies and mobile adoption
» 15 years Sales & Marketing Management in an international context
» Proven ability to build and lead strong teams (hands on business approach)

Axel Hoehnke’s Experience

Managing Director Germany

Improve Digital

(Privately Held; Online Media industry)

September 2009 — Present (7 months)

Increasing revenues and profits through the full monetisation of your ad inventory is a challenge for all media owners. How do you monetise unsold inventory in such a way that it yields maximum revenue without cannibalising premium rate card business or compromising the image of your site or network? How do you continuously improve your yield?

Improve Digital is the answer for (large) media owners looking for an optimal monetisation mix and a balance between premium high yield advertising and large performance budgets. We help you define your monetisation strategy and our software and services help you reach the highest yield
Co Founder Hamburg

MobileMonday

(Non-Profit; Wireless industry)

June 2008 — Present (1 year 10 months)

www.mobile-monday.de
www.mobilemonday.net
Managing Partner

sembassy gmbh

(Information Technology and Services industry)

May 2002 — Present (7 years 11 months)

sembassy is a Germany based consultancy helping mobile and online startup companies to sell into a new market since 2002. We do so on a solid basis of experience from the software industry and using an already established network of resources. sembassy uses standard methods and approaches ensuring short term results and an attractive value proposition
Atlas Publisher Sales Germany

Microsoft

(Public Company; MSFT; Computer Software industry)

January 2008 — June 2009 (1 year 6 months)

Atlas Publisher stands for Microsoft Advertising´s portfolio of multichannel advertising [AdServing & Yield Monetization] tools and services to publishers. Tools and services helps these publishers to significantly improve their Digital Advertising Revenues.
Sales & Business Development

Icon Medialab

(Public Company; Internet industry)

March 2001 — March 2002 (1 year 1 month)

In 2001 IconMedialab is one of the world largest eBusiness integrators – building platforms for digital interaction such as intranets, extranets, shops, marketplaces for international market leaders like Nokia, Ferrari, UEFA, and Prada…
Director E- & M-Business

Elisa Group

(Public Company; ELI1V; Telecommunications industry)

June 1999 — January 2001 (1 year 8 months)

Elisa – the former Helsinki Telephone Corporation is maybe one of the most experienced providers of fixed and wireless telecommunication infrastructure and services worldwide. As a smart investor Elisa invests 1999 into German fixed line networks and leverages the Finnish know how into the German market place

Responsible for Services Creation [Fixed and Mobile] for the 20 Elisa City Carriers in Germany. Named to be Head of the mobile Busines Unit for German operations.
Sales Director

Thomson Multimedia

(Consumer Electronics industry)

January 1998 — May 1999 (1 year 5 months)

Thomson´s is 1999 among the 5 largest makers of consumer electronics and broadcasting technolgy providers. It´s German CE business relies on the brands Thomson, Telefunken, Saba and its technological expertise (patents such as NTSC, PAL as well as MP3).
Responsible for all nationwide retail chains [MediaMarkt, Saturn, ProMarkt, Karstadt,...] regarding Thomson, Telefunken and Saba brand
Director Field Sales

Premiere

(Public Company; PGI; Telecommunications industry)

July 1994 — December 1997 (3 years 6 months)

Premiere Pay TV is in 1997 the Digital TV platform, owned by Bertelsmann, Kirch and Canal+ and serves more than 2 million households in Germany and Austria. | Responsible for Field and National Account Sales at MediaMarkt, Saturn, ProMarkt... and other Sales Channels incl. Cable Networks
Manager New Business

Mars

(Privately Held; Food Production industry)

July 1992 — June 1994 (2 years )

Mars is the world leader in all their businesses serving customers with some of the strongest consumer brands worldwide (Mars, M&Ms, Snickers, Twix, Bounty…)
Field sales, sales controlling and new business manager